Ch. 04 — expanded
The Craft
Pick one discipline or all five. Every project starts the same way — a conversation, a site walk, and a concept review. Nothing gets painted before the story is right.
Pick one discipline or all five. Every project starts the same way — a conversation, a site walk, and a concept review. Nothing gets painted before the story is right.
Naming, logos, type systems, full identity builds for founders with a point of view. Built to work on a truck door, a shirt and a forty-foot wall.
Hand-painted environmental work — interiors, exteriors, festivals, retail. Every wall is surveyed, drawn to scale and documented through to the final coat.
Custom letterforms drawn by hand. Wordmarks, signage and apparel type that belong to one brand and cannot be downloaded by anyone else.
Concept, art direction, photo, copy and rollout — start to finish, with the same crew from first sketch to final post.
Talks, mentorship and creative workshops for schools, brands and communities. Often the part of a mural project that outlasts the paint.
Hand-drawn letterforms, cut and applied — the same drawing discipline that scales up onto a wall, working at the size of a sticker.